Transforming Pet Travel

Providing end-to-end cloud based technology solutions to transform the engagement between airlines and passengers.

The growing trend of pet owners traveling with their pets delivers an opportunity for the travel and hospitality industry. PawsGlobal enables travel providers to deeply personalize customer engagement, consistently manage service delivery and create value beyond the destination.PawsGlobal provides data insights to deliver data-informed experiences across the organization ranging from operations to loyalty.

Passenger Engagement

PawsGlobal's passenger segmentation capabilities empower airlines to transform the passenger experience in order to prompt repeat travel, win greater wallet share, and build a differentiated brand in the travel sector.

Passenger Self-Service

PawsGlobal provides end-to-end self-service capabilities that enable airlines to satisfy the unique needs of passengers traveling with pets, eligibility for in-cabin or cargo provided prior to reservation booking, proactive  notifications and digital boarding passes.

Higher Revenue

PawsGlobal accelerates airline revenue attributed to pets via higher operational efficiency, improved passenger satisfaction, policy compliance as well as establishing a differentiated brand in order to maximize opportunities in the pet travel category.

Data Insights

Airlines can leverage PawsGlobal's Data Insights Dashboard to drive strategic decisions based on data spanning pre-flight and airport services as well as post-flight destination services for pets and service animals.


PawsGlobal's verification of Emotional Support Animals, based on ACAA regulations, reduces passenger perception of the airline as the service animal enforcer and future travel is simplified by PawsGlobal's retention of passenger approvals and expiration dates.

Complex Processes

PawsGlobal's processes and rules engine are tailored for government regulation compliance as well as customization in order to address operational challenges at an airline specific level and the overall airline industry.

End-to-End Solutions


Pets on the Move - A Market Snapshot

Over 2 million pets flew with  passengers on planes last year.

Pets have become increasingly integrated into families as "family members" and not simply a companion. The pet market reflects this trend with growth outpacing economic growth every year in the past decade. There is a significant trend towards pet ownership of smaller dogs. Dog-owning households with small dogs jumped from 39.3% in 2012 to 50% in 2015 according to the American Pet Product Association. A report issued by Purdue University's School of Hospitality and Tourism management* reports that 49% of adult leisure travelers in the United States consider their pets to be part of the family. The emotional attachment to pets significantly affected the willingness to travel with pets, regardless of extra monetary cost and logistical inconvenience. Pet owners would like to spend time with their pets and want to share leisure experience with them.
As part of the humanization of pets, they are becoming a vital part of travel plans, DogVacay reports that 72% of pet owners who travel without their pets worry about them during the trip. When planning for travel, pet owners giving much consideration for their travel plans; should they take a trip, should the pet should stay home or accompany them on trip(s). Although passenger satisfaction and safety concerns with cargo and checked baggage are well documented, DogVacay also reports that up to 22% of pet owners are not at all satisfied with in-cabin airline accommodations. Additionally, 24%  of pet owners are not at all satisfied with airline prices.  

Responding to the demands of people with more disposable recreation dollars and the inclination to treat their pets as family members, many hotels are adopting pet-friendly policies with anecdotal data that the majority of their guests have traveled via car.

When owners planned to travel with pets, pet-friendly travel information was sourced from websites, fellow pet owners and friends and family.* However, they have low satisfaction on information availability about pet-friendly tourism options, perhaps in part by the preponderance of numerous niche websites catering to pet travelers with varying degrees of up-to-date and accurate information.  Additionally, pet owners would cancel or change the trip if they are not able to provide good care for their pets during the trip. Pet owners believe that traveling with their pets enhances their overall travel experience and makes them feel happy.

Compared with the increasing number of pet owners and their growing interest to travel with pets, pet-related tourism products and services are likely in their early stage of development. Pet owner affluence is by far the largest difference to travel with pets in comparison to other socio-demographic characteristics, gender, age, or family status.*

  In parallel, the emergence of pet owners that feel entitled to take their pet on airplanes as service animals is an exploding trend. The rationale differs between pet owners; the predominant reasons for misrepresentation includes the pet owner perception of the value received in exchange for the pet fee or their size of their pet is not allowed for in-cabin travel. For emotional support animals and psychiatric service animals, the Internet has provided an easy on-ramp to secure mental health documentation. However, very few pet owners understand that misrepresenting their pet as a service animal is a criminal offense. For example, in the State of California, misrepresentation is a second-degree misdemeanor. The offense is punishable with up to 60 days in jail and 30 hours of community service for an organization that services people with disabilities.    

The Department of Transportation established a negotiated rule making committee in 2016 to negotiate and develop a proposed amendment to the Air Carrier Access Act of 1986. The focus is disability regulation for three issues, including whether to amend the definition of “service animals” that may accompany passengers with disabilities on a flight. 

PawsGlobal attended the monthly meetings, as a member of the public, for the DOT’s ACCESS Advisory Committee. At the conclusion of the meetings, PawsGlobal was requested to provide a Report on Technical Feasibility by committee chairs of the Service Animals Working Group. PawsGlobal’s Report on Technical Feasibility was subsequently included in the Pre-NPRM Comment by the United Service Animal Users, Supporters and Advocates. 

The DOT has indicated that based on a lack of consensus from the ACCESS Advisory Committee that they will proceed with drafting rules on service animals. PawsGlobal is actively monitoring further communication by the DOT for new developments.

Media coverage on pets and travel, as well as the outcome of the ACCESS Advisory Committee, continues to expand, including reporting by NBC News in January 2017, In addition, by The Wall Street Journal on February 6, 2017. 

The WSJ article references a compromise document submitted to the DOT. The document includes PawsGlobal's "Report on Technical Viability" for the proposed compromise solution.

In May 2017, media coverage intensified based on events involving passengers flying with assistance animals as well as pets in cargo. The visibility of the transportation of household animals continues to highlight the need for a more optimal and consistent experience for household animal owners.

*Kirillova, K, Lee, S, Lehto, X (2015), Journal of Quality Assurance in Hospitality & Tourism, 16:1,24-44

A little about PawsGlobal

  • Revolutionary Approach

    PawsGlobal provides the first solution suite in the world focused on transforming the airline industry's approach                             to pet travel.  

  • Travel Industry Expertise

    Proven track record by key members of the PawsGlobal executive team, of developing and executing market                                 leading corporate online travel management solutions                               within a rapid go to market environment. Their expertise                           is being applied to PawsGlobal to pave a path for early                               adopter success in order to transform PawsGlobal's  airline                       customers into industry innovators for pet travel.  

  • Enterprise Centric

    Via patent pending technology, PawsGlobal provides an innovative hosted cloud technology platform                                               that serves as a repository of key information and                 
                          documentation as well as provides access points to                                   facilitate the pet travel process.

Our Team

Marcia E. Alden – Founder and CEO
Marcia’s passion for technology innovation coupled with her love of travel with the family’s Affenpinscher produced PawsGlobal, Inc. Prior to founding PawsGlobal, she held a number of senior roles at Microsoft focused on strategy build-out and worldwide execution.  In her role as Microsoft’s Worldwide Consulting Lead for Digital Marketing, Marcia led a global team spanning six continents focused on new and innovative solutions.  Prior to Microsoft, Marcia led business development at S1, a start-up company that delivered the first suite of internet banking solutions to the financial industry.

Tom DePasquale – Advisory Board Chairman and Chief Industry Strategist
Tom is a serial entrepreneur and investor that includes the travel sector.  As seasoned founder of start-ups, his focus is the intersection of business models, funding, and resource development.  He was the Executive Vice President of Technology at Concur (acquired by SAP) with responsibilities for technology strategy as well as operational and technical integrations of multiple acquisitions.  He was the CEO and Founder of Outtask which grew from 0 to $16,000,000 in revenue prior to being acquired by Concur.  Tom’s current focus includes a board seat for the Board of Visitors at the University of Virginia.

Michael Infante – Industry Advisor
Michael’s background includes a focus on developing global ecosystems and strategic alliances of retail, travel, and hospitality businesses. He is the CEO for MiCamp Solutions which includes technology solutions to empower the retail industry for leading edge, fully compliant point-of-sales payment systems, including airport concession programs.

Jenine Stanley – Service Animal Advisor
Jenine Stanley’s experience with service animal advocacy spans 30 years at the local, state, national, and international levels. She serves as a co-chair on the Service Animal Working Group as part of the review of the Air Carrier Accessibility Act. In her role, she is focused on clarifying what household animals can and cannot be brought on board so that animals are serving legitimate purposes.

Andrew Csontos – Head of Technology
Andrew is a highly skilled technology leader with an entrepreneurial mindset.  He has experience across the entire product lifecycle, from development and product management to implementation.  His background includes leadership roles at Concur and Outtask.  His numerous accomplishments include leading a team focused on focused on Concur’s travel user interfaces as well as interactions with leading reservation systems, including Sabre, Galileo and Worldspan.

Hicham El Hammouchi – Software Designer 
Hicham is a skilled senior software design engineer with extensive travel industry technology experience at SAP, Concur and Outtask.

Youssef Taghlabi – Software Designer
Youssef is an experienced senior software design engineer with extensive travel industry technology experience that includes SAP, Concur and Outtask.  

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