Driving Innovation

Providing innovative solutions for enterprise businesses to transform relationships with customers that own service animals, emotional support animals, psychiatric service animals and pets.

An upward trend has been unfolding with more and more households viewing their animal as a member of the family. As a result, the multifamily industry has adjusted their policies as well as well as the airline industry. In the midst of pet friendly policies, some pet owners are falsely representing the type of animal. PawsGlobal provides end-to-end solutions for businesses to ensure ongoing compliance with policies and procedures. As a result, PawsGlobal enables multifamily providers and airlines to deliver a consistent and meaningful experience for their customers.

End-to-End Solutions for the Airline Industry

Owner Account

PawsGlobal’s platform enables airlines to offer animal owners the opportunity to create and manage a highly personalized user account. The account’s dashboard functionality can span owner information, animal profile information, type of animal, documentation, and checklists. The account enables the animal owner to easily access documentation on an ongoing basis.

Download & Upload

With a personalized format, the animal owner views the documentation relevant to their animal type for download or other mechanisms for owner access. The animal owner can upload, or provide via other mechanisms, the appropriate documentation within required time requirements. Documentation required for international travel can also be included, if desired.


Based on the requirements of individual airlines, PawsGlobal incorporates the requirements of the Air Carrier Access Act. Based on the software flexibility, PawsGlobal’s software can include any new procedures and updated requirements that are tailored to an airline’s needs. PawsGlobal’s validation fulfillment services are via a social enterprise non-profit associated with National Industries for the Blind - the United States' largest employment resource for people who are blind.


In addition to ensuring the correct documentation is initially provided, it is equally important to ensure that the expiration date of documentation is monitored. PawsGlobal will ensure that the expiration date of an animal health certificate, animal vaccinations are current and up-to-date. On a similar basis, the date of issuance for mental health documentation will be monitored. Alerts and reminders are issued to animal owners and can be within a checklist format.


If desired by an individual airline, animal owners have the option to provide account access to their veterinarian. Via account access, the veterinarian can upload appropriate documentation for their animal. The engagement of the animal medical community allows a simplified process for the animal owner. If indicated by the animal owner, veterinarians can also receive alerts and reminders that the animal documentation requires updating based on expiration dates.


PawsGlobal maintains a secure document storage environment for appropriate information. PawsGlobal utilizes best practices and approaches from the healthcare industry, including cybersecurity models used to support HIPAA Compliance, for storage and maintenance of sensitive personal information on behalf of the individual.

End-to-End Solutions for the Multifamily Industry

Resident Engagement

Multifamily providers become the go-to, trusted source for residents by delivering a tailored pet portal to residents that enables veterinary documentation storage, veterinarian connectivity, mobile vet scheduling and other capabilities.

Length of Stay

Multifamily providers can leverage PawsGlobal's Data Insights Dashboard to drive strategic decisions based on data spanning the application process as well as resident relations.

Higher NOI

PawsGlobal increases net operating income via the eligibility engine that is intended to ensure policy compliance by residents and in turn, foster revenue streams from a higher base for pet fees.

Data Insights

Multifamily providers can leverage PawsGlobal's Data Insights Dashboard to drive strategic decisions based on data spanning the application process as well as pet owner resident relations.


Multifamily providers can mitigate the perception that they are the regulations enforcer for service animals and emotional support animals. PawsGlobal has a profile creation and verification engine that conforms to the American Disability Act and the Fair Housing Act that encourages residents to appropriately select animal type and provide relevant documentation.


Pets are a very visible aspect of many multifamily providers marketing approaches. PawsGlobal's processes coupled with a deeply personalized pet owner portal provide multifamily providers with the resources to competitively differentiate in the marketplace.


Pets on the Move - A Market Snapshot

Over 2 million pets flew with  passengers on planes last year.

Pets have become increasingly integrated into families as "family members" and not simply a companion. The pet market reflects this trend with growth outpacing economic growth every year in the past decade. There is a significant trend towards pet ownership of smaller dogs. Dog-owning households with small dogs jumped from 39.3% in 2012 to 50% in 2015 according to the American Pet Product Association. A report issued by Purdue University's School of Hospitality and Tourism management* reports that 49% of adult leisure travelers in the United States consider their pets to be part of the family. The emotional attachment to pets significantly affected the willingness to travel with pets, regardless of extra monetary cost and logistical inconvenience. Pet owners would like to spend time with their pets and want to share leisure experience with them.
As part of the humanization of pets, they are becoming a vital part of travel plans, DogVacay reports that 72% of pet owners who travel without their pets worry about them during the trip. When planning for travel, pet owners giving much consideration for their travel plans; should they take a trip, should the pet should stay home or accompany them on trip(s). Although passenger satisfaction and safety concerns with cargo and checked baggage are well documented, DogVacay also reports that up to 22% of pet owners are not at all satisfied with in-cabin airline accommodations. Additionally, 24%  of pet owners are not at all satisfied with airline prices.  

Responding to the demands of people with more disposable recreation dollars and the inclination to treat their pets as family members, many hotels are adopting pet-friendly policies with anecdotal data that the majority of their guests have traveled via car.

When owners planned to travel with pets, pet-friendly travel information was sourced from websites, fellow pet owners and friends and family.* However, they have low satisfaction on information availability about pet-friendly tourism options, perhaps in part by the preponderance of numerous niche websites catering to pet travelers with varying degrees of up-to-date and accurate information.  Additionally, pet owners would cancel or change the trip if they are not able to provide good care for their pets during the trip. Pet owners believe that traveling with their pets enhances their overall travel experience and makes them feel happy.

Compared with the increasing number of pet owners and their growing interest to travel with pets, pet-related tourism products and services are likely in their early stage of development. Pet owner affluence is by far the largest difference to travel with pets in comparison to other socio-demographic characteristics, gender, age, or family status.*

  In parallel, the emergence of pet owners that feel entitled to take their pet on airplanes as service animals is an exploding trend. The rationale differs between pet owners; the predominant reasons for misrepresentation includes the pet owner perception of the value received in exchange for the pet fee or their size of their pet is not allowed for in-cabin travel. For emotional support animals and psychiatric service animals, the Internet has provided an easy on-ramp to secure mental health documentation. However, very few pet owners understand that misrepresenting their pet as a service animal is a criminal offense. For example, in the State of California, misrepresentation is a second-degree misdemeanor. The offense is punishable with up to 60 days in jail and 30 hours of community service for an organization that services people with disabilities.    

The Department of Transportation established a negotiated rule making committee in 2016 to negotiate and develop a proposed amendment to the Air Carrier Access Act of 1986. The focus is disability regulation for three issues, including whether to amend the definition of “service animals” that may accompany passengers with disabilities on a flight. 

PawsGlobal attended the monthly meetings, as a member of the public, for the DOT’s ACCESS Advisory Committee. At the conclusion of the meetings, PawsGlobal was requested to provide a Report on Technical Feasibility by committee chairs of the Service Animals Working Group. PawsGlobal’s Report on Technical Feasibility was subsequently included in the Pre-NPRM Comment by the United Service Animal Users, Supporters and Advocates. 

The DOT has indicated that based on a lack of consensus from the ACCESS Advisory Committee that they will proceed with drafting rules on service animals. PawsGlobal is actively monitoring further communication by the DOT for new developments.

Media coverage on pets and travel, as well as the outcome of the ACCESS Advisory Committee, continues to expand, including reporting by NBC News in January 2017, In addition, by The Wall Street Journal on February 6, 2017. 

The WSJ article references a compromise document submitted to the DOT. The document includes PawsGlobal's "Report on Technical Viability" for the proposed compromise solution.

In May 2017, media coverage intensified based on events involving passengers flying with assistance animals as well as pets in cargo. The visibility of the transportation of household animals continues to highlight the need for a more optimal and consistent experience for household animal owners.

*Kirillova, K, Lee, S, Lehto, X (2015), Journal of Quality Assurance in Hospitality & Tourism, 16:1,24-44

A little about PawsGlobal

  • Revolutionary Approach

    PawsGlobal provides the first solution suite in the world focused on transforming the multifamily industry approach                       to pets.  

  • Software Startup Expertise

    Proven software startup track record by key members of the PawsGlobal executive team. Their expertise is being                           applied to pave a path for early adopter success for                                   customers in the multifamily industry.                                                      

  • Enterprise Centric

    Via patent pending technology, PawsGlobal provides an innovative hosted cloud technology platform                                               that serves as a repository of key information and                 
                          documentation as well as eligibility engine to                                               facilitate pet and assistance animal eligibility.

Our Team

Marcia E. Alden – Founder and CEO
Marcia’s passion for technology innovation coupled with her love of travel with the family’s Affenpinscher produced PawsGlobal, Inc. Prior to founding PawsGlobal, she held a number of senior roles at Microsoft focused on strategy build-out and worldwide execution.  In her role as Microsoft’s Worldwide Consulting Lead for Digital Marketing, Marcia led a global team spanning six continents focused on new and innovative solutions.  Prior to Microsoft, Marcia led business development at S1, a start-up company that delivered the first suite of internet banking solutions to the financial industry.

Jenine Stanley – Service Animal Stategy Director
Jenine's experience with service animal advocacy spans 30 years at the local, state, national, and international levels. She serves as a co-chair on the Service Animal Working Group as part of the review of the Air Carrier Accessibility Act. In her role, she is focused on clarifying what household animals can and cannot be brought on board so that animals are serving legitimate purposes.

Yogesh Dhande – Technology Lead
Yogesh brings extensive experience in Web, Mobile and Analytics to PawsGlobal. He leads a team of seasoned developers to deliver digital transformation within PawsGlobal's platform. His passion for quality and on-time delivery aligns with PawsGlobal focus on rapid and agile innovation approaches to the market.

Tom DePasquale – Advisory Board Chairman and Chief Strategist
Tom is a seasoned founder of start-ups. His focus is the intersection of business models, funding, and resource development. He was the Executive Vice President of Technology at Concur (acquired by SAP) with responsibilities for technology strategy as well as operational and technical integrations of multiple acquisitions.  He was the CEO and Founder of Outtask which was acquired by Concur. 

Doug Brown – Veterinary Industry Advisor
Doug is the founder and chief executive of Vetlocity, and the visionary behind the first fully automated end-to-end loyalty solution designed to strengthen the bond between manufacturers, veterinarians, and those they serve. Known in the industry as a marketing innovator and animal health expert, Doug serves an important advisory role for PawsGlobal’s integration of animal health records and the veterinary industry.

Michael Infante – Hospitality Industry Advisor
Michael’s background includes a focus on developing global ecosystems and strategic alliances of retail, travel, and hospitality businesses. He is the CEO for MiCamp Solutions which includes technology solutions to empower the retail industry for leading edge, fully compliant point-of-sales payment systems, including airport concession programs.


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